It’s also the method used by Celsys, the developer of Clip Studio Paint. There’s also the maverick option of “pay once and all updates are free, forever.” It’s the model used by Apple’s App Store (and some other places), but individual developers have used this method in the past. Other companies, like Serif, are “major versions cost money to upgrade, but minor versions are free updates,” even if they haven’t released a new “major version” yet. Some companies, like Adobe, charge an ongoing subscription fee that kills your software when you stop paying.
There’s many different ways to buy and sell software, whether it’s a one-time license, shareware, free-to-play with in-app purchases, subscription, or just giving it away.
And we can’t forget about those poor executives! After all, their private jets won’t fuel themselves, and that expensive C-check is coming up soon. Nobody likes doing it, but programmers gotta eat.
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